Born in Nigeria, KEEX CEO and Co-Founder Jide Ipaye has a BSC in Microbiology from the University of Lagos, and over 20 years of experience in technology and strategy having worked at multinationals such as Guinness and Total, and then running his own IT company in his home country. With a shoe size to match his accomplishments, Jide struggled to find shoes to fit his size 48 feet. This is how KEEXS was born; Jide decided to make his own shoes! He subsequently travelled to the Netherlands where he attended SLEM, an international innovation and training institute for footwear and leather industries, where he learned how to make sneakers from scratch. KEEXS has been featured on numerous platforms such as, The African Fashion Week Nigeria, Heineken Lagos Fashion Week, Thomson Reuters, eNCA news, South African Fashion Week, CNN African Voices and Forbes Africa.