azizi fashion brand

From a young age, fashion played a central role in Lauryn’s life. Her mother, who owned a clothing boutique, introduced her to the vibrant world of African prints and styles. Sourcing pieces from Abidjan, her mother’s shop became a place of inspiration, where Lauryn spent countless afternoons captivated by the bold patterns and unique designs. Her mother’s love for African fashion was so profound that she even chose an African-inspired outfit over a traditional white gown for her wedding. This early exposure sparked Lauryn’s deep passion for fashion, leading her to pursue an undergraduate degree in fashion design and marketing and, ultimately, to launch her own brand, Azizi—a name that means "my dear" in Urdu. Azizi, founded by Lauryn, is a brand dedicated to creating clothing that not only fits and flatters the wearer but also offers comfort, freedom, and versatility. The vision behind Azizi is to celebrate the richness of African culture by incorporating its vibrant prints and styles into everyday wardrobes. The brand primarily uses African-printed cotton and linen fabrics, ensuring both sustainability and a connection to tradition. Offering a mix of ready-to-wear pieces and made-to-measure designs, Azizi provides a diverse range of styles to cater to every customer’s unique taste. With a focus on accessibility and affordability, Lauryn aims to make African-inspired fashion a staple in modern wardrobes worldwide.