babayo

Turning away from a tertiary education in international business and engineering, the multi-talented Aisha Shehu turned her talents to fashion design and the fashion world couldn’t be more grateful. The Nigerian native’s brand BABAYO aims to create the perfect synergy between history, culture, art and fashion. Shehu also wants to empower and collaborate with local craftspeople and artisans to create authentic cultural narratives. The goal is to highlight innovative ways in which century-old craftsmanship such as embroidery, beading and fabrication sit at the intersection of comfort and style. Quite a tall order, but the result is a pleasing mix of authenticity and luxury that celebrates the brand’s colourful heritage in a fresh, unique way. Universal silhouettes are given a transcendental feel with BABAYO’s signature Fulani embroidery. Fabrics are crisp and cool and the colour palette a neutral base for pops of cleverly interspersed woven colour. This is artful elegance at its best. Keep your eyes on this rising star, BABAYO is going places...