cheery concept

For a brand that was born out of a new mother’s desperate need to create something beautiful for herself, Cheery concept has blossomed into a major player on Ghana’s accessories scene.  Collaborating with some of Africa’s many well-established designers, the brand has also been tasked with designing accessories for a royal Ghanaian visit by the then Prince of Wales (now King of England). More recently a pair of Cheery concept earrings was worn by British Ghanaian actress Michaela Cole on the cover of Vanity Fair. Not bad for a brand established at a time of sleepless nights and personal struggle. The initial focus was on delivering pretty headbands for little girls. Demand and made to order requests grew and Cheery concept now offers a beautiful range of accessories for children, brides and shoppers looking for something special to wear to the milestone moments in their lives. A real success story, creative founder Maame Akua Kumiwaa Attafua has much to be cheerful about these days.