elastan

I am Akoni Olalekan Emmanuel, founder and creative director of the shoemaking brand ELASTAN. Elastan is a combination of “ELA” derived from my initials and “STAN” coined from Stanley, in honour of Mr Stanley, a significant supporter of the brand who passed away. Akoni as a person is not primarily a fashion-enthusiast but a lover of creativity and art. Values uniqueness and originality, which are the main pillars of the brand. The brand began by crafting slippers and basic shoes, but my drive for creativity and originality propelled the change to start my own trend and only create unique designs. Driven by the purpose of originality and the mission to create original designs, the company slogan “Step Out of the Ordinary” was born. The brands mission is to make a statement in the leather and brand industry. To create designs that speak for itself, requiring little or no formal introduction.