iquo

Precious Efanga is a consultant specializing in helping fashion brands grow through strategic business solutions. With experience in brand development, retail strategy, and market insights, she has worked with emerging and established designers to transform creative visions into thriving businesses. As an individual, she is driven by a profound belief in the untapped potential within every woman and also in the transformative power of fashion. Motivated by a desire to merge empowerment with luxury, she founded IQUO, a premium fashion brand that merges style, sustainability and social impact, with 30% of its profits funding women empowerment initiatives. For her, IQUO is a commitment to inspiring women to fearlessly pursue their dreams and embrace their inherent strength.