jellabiya

Khady Ndiaye is the creative genius behind modest Senegalese brand Jellabiya. Based in Senegal, Ndiaye’s mission is to encourage shoppers to wear more Made in Africa clothing, thereby contributing to the development of the African economy. She combines traditional African craftsmanship with modern design to create unique and stylish clothing that will appeal not only to modest customers but also a global shopper looking for luxury looks. The brand is also focused on sustainability and ethical production methods. They would like to make a positive impact on the world and inspire others to do the same. Jellabiya understands that finding modest clothing that’s exciting and glamorous can be a challenge, which is why they strive to offer an elegant solution for all sartorial occasions. Bold colours, soft feminine fabrics and clever textural accents like feathers, embroidery and ruffles, make this brand a stand out from other modest clothing offerings around the world. And if CNN has sat up and taken notice, its time more shoppers do too.