jie design

Established in 2023, Jie Designs is a rising fashion brand that harmoniously blends Kenyan and Indian influences to create timeless, elegant pieces. Founded by Mandy Kaur Sound, a UK-trained fashion design and textiles graduate, the brand is inspired by the rich cultural identity of Kenya's '44th tribe.' Jie Designs celebrates this heritage through a seamless fusion of vibrant Kenyan artistry and the sophistication of Indian design. With a commitment to elegance, quality, and individuality, Jie Designs crafts fashion that tells a story of cultural unity and refined style.