main chic

Main Chic is a beaded accessories brand born from a sincere passion and deep love for handmade art. Founded by Ruth Ornela Koegny, a student in the German faculty, the brand came to life after a personal revelation: the desire to turn her fascination with beaded bags—which she used to buy for herself—into a creative and entrepreneurial journey. Driven by the urge to create with her own hands and encouraged by her older sister, Ruth decided to learn the art of bead weaving. She quickly developed her own unique style, crafting original, delicate, and radiant bags that blend precision, elegance, and boldness. Every Main Chic piece is a celebration of passion, an invitation to express one's personality with grace. More than just a brand, Main Chic is the realization of a dream: that of a young woman who found, in beads, a way to express her art—with the hope of one day touching hearts around the world.