arika

I come from an Indo-Kenyan family with roots for 4 generations now in Kenya. It has been inspiring growing up in Nairobi watching the mix of fashion and cultures where people wear a whole range of apparels everywhere you go. There is no limit to fashion and style and this has been the inspiration behind ARIKA. It's for everyone. It's for every day. Quiet luxury that’s comfortable yet loud. I aim to mix the traditional with the modern styles and showcase this New Africa we live in - African Fashion is unapologetic, bold and diverse in its fusion. I also look forward to introducing childrens' collections of my products in the future ; but, baby steps!