rae's clothing

Rae’s Clothing is a contemporary fashion brand founded by Ifeoma Anselem, a seasoned entrepreneur with over a decade of experience in Business Management, Entrepreneurial Skills, and Design Thinking. Born out of inspiration during the 2020 lockdown, Rae’s Clothing emerged as a response to a world in pause—transforming stillness into creativity and storytelling through fashion. At Rae’s Clothing, African heritage meets modern flair. The brand is known for its signature infusion of rhinestone embellishments into indigenous fabrics, creating striking pieces that reflect the beauty, resilience, and uniqueness of African culture. Each design is thoughtfully crafted to tell stories rooted in tradition, yet reimagined for the modern woman. With an unwavering commitment to innovation and authenticity, Rae’s Clothing continues to celebrate African identity through elegant craftsmanship and bold expression.