Ananse White Paper, July 2023
The primary purpose of this research was to understand and define the African fashion sector and the profile of the African fashion entrepreneur, and in so doing, support public and private sector actors to build solutions that help small and micro fashion enterprises in Africa to scale. The study employed a mixed research approach, entailing primary and secondary research. The primary research entailed a comprehensive 43-question survey that included a mix of qualitative and quantitative questions, from respondents in 46 countries, with Nigeria, Kenya and South Africa ranking among the top 3 countries.
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